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    • The cookbook
    • Baking
      • Baking tips
      • Where to buy...
      • Freebies
      • Baking blog
    • Photography
      • Photography tips
      • Where to buy...
    • For cookbook authors
      • Consulting
      • Podcast
      • Cookbook writing blog
    • About us
      • Author bio
      • Contact us
      • Media kit
  • The cookbook
  • Baking
    • Baking tips
    • Where to buy...
    • Freebies
    • Baking blog
  • Photography
    • Photography tips
    • Where to buy...
  • For cookbook authors
    • Consulting
    • Podcast
    • Cookbook writing blog
  • About us
    • Author bio
    • Contact us
    • Media kit
Lemon Drizzle Cakes

THE cookbook on baking and photographing Northern European pastry

'Joï: Baking and Photographing Northern European Pastry' 

is now available on Amazon, worldwide, in hardcover and paperback! 

Click the button below or search your local Amazon website.

Order here on Amazon.com
Cookbook Authors

It’s no coincidence that Northern Europeans are some of the happiest people on Earth - they know how to take a break and enjoy a sweet treat.

JOÏ - baking and photographing Northern European pastry

Self-taught baker Joanna and food photographer Cyntia take us on a sensory journey in their cookbook, "JOÏ - Baking and photographing Northern European pastry", through the world of pastry and confections from the Netherlands, Sweden, Norway, Denmark, Germany and Britain; sharing personal anecdotes, and drool-worthy photos. 


Enthusiastic home-bakers eager to try their hand at some original recipes will enjoy preparing unpretentious, single-serving treats like cardamom buns, bakewell tartlets, marzipan cookies, sour cherry pies, and more. Detailed instructions, troubleshooting tips and interactive resources make the recipes in this cookbook accessible, including the more ambitious bakes. 


Spread the joy by sharing your handiwork with friends and family; if not in-person, then through gorgeous photos you can achieve using Cyntia’s photography tips.


Letter to our readers

We're so excited to share 'Joï: Baking and Photographing Northern European Pastry' with you! It's the result of many years of creative collaboration between two very driven and talented women. Take a look at some footage from the photoshoot where it all started.

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Cookbook sneak peak

Dutch Christmas bundt-cakes with dried fruit and orange glaze.

Kersttulbandjes

Scandinavian Cardamon Buns with Pastry Cream

Kardemummabullar

Spiced Marshmallows

Spiced marshmallows

Swedish Caramel Almond-Tarts

Toscamazariner

Empire Biscuits

Empire Biscuits

Lemon Bakewell Tarts

Lemon Bakewell Tarts

Semlor - Swedish Lent Bun

Raspberry semlor, Eton Mess Semlor, Chocolate-Hazelnut Semlor

Dutch Apricot Cakes - Abrikozenvlaaitjes

Abrikozenvlaaitjes

German Apple & Almond Cakes

Apfel-marzipankuchen

Rhubarb Cakes

Rhubarb Cakes

Skoleboller / Skolebrød

Chokladbullar

Abrikozenkruimelrondo's

Glögg

Koffiebroodjes

Kladdkakekakor med Daim

Aardbeienslofjes

Appel-Rozijnenvlaatjes

Notenkoek

Speculaas-Perentaartjes

Appeltaartrondo's

Hazelnootsprits

Kokostopper med lime

Tosca-kaka

Syltgrottor

Gevulde Boterkoek

Traditional Semlor

Jan Hagel Koekjes

Abrikozen-Bitterkoekjes

Mandelhörnchen

Raspberry Curd Tarts

Kirschstreuselkuchen

Kanelbullar

Kokostopper med Bringebær

Cherry Bakewell Tarts

Flødeboller

Kladdkakepaj

Chelsea Buns

Hallon och Pistachmazariner

Kersenvlaaitjes

Millionaire's Shortbread

Empire Biscuit Variations

Gevulde Speculaas

Kransekagestykker

Drømmekage

Hazelnootschuimgebakjes

Rondo's

Hallonbullar

Hot Chocolate & Cardamom Marshmallows

Knäck, Kola & Ischocklad

Featured finds

Abrikozen-Bitterkoekjes Dutch chewy almond cookies with apricot jam on lace plate with sliced almond

Try a recipe!

These Dutch chewy almond cookies filled with apricot jam and drizzled with a simple white icing are a wonderful treat for the beginning of autumn. The recipe features in the cookbook: JOÏ - baking and photographing Northern European pastry. Click the button below to download the recipe!

Let's go
Natural Light Food Photography

Are you drooling over the photos?

Do your pastries look better on the plate than they do in photos? Cyntia spills the (coffee) beans on the pro-photography secrets you need to know to make your photos as amazing as you bake from the cookbook.


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JOI THE COOKOBOOK Podcast

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