About JOÏ
Our Story
Our Community
Our Mission
At JOÏ The Cookbook, our passion for baking, photography, and storytelling inspired us to create JOÏ: Baking and Photographing Northern European Pastry. Through this journey, we discovered the unique challenges of crafting a cookbook and the joy of blending recipes, visuals, and narratives into a cohesive work of art.
Our Mission
Our Community
Our Mission
Our mission is to guide other creators like you through this rewarding process, offering the expertise and support needed to turn your cookbook dreams into reality.
Our Team
Our Community
Our Community
Joanna Struiksma is the visionary Pastry Chef and Cookbook Designer behind our projects, combining her expertise in baking and design to create cohesive, visually stunning cookbooks.
Cyntia Apps is a Commercial and Food Photographer with a knack for capturing the essence of every dish. Her signature photography style highlights the beauty
Joanna Struiksma is the visionary Pastry Chef and Cookbook Designer behind our projects, combining her expertise in baking and design to create cohesive, visually stunning cookbooks.
Cyntia Apps is a Commercial and Food Photographer with a knack for capturing the essence of every dish. Her signature photography style highlights the beauty of food while connecting emotionally with readers.
Together, we blend our skills to create cookbooks that inspire and captivate. We’re here to guide you on your journey, ensuring your cookbook is both meaningful and memorable.
Our Community
Our Community
Our Community
We invite you to become part of the JOÏ The Cookbook community! Dive into inspiring conversations and behind-the-scenes insights by tuning in to our podcast, JOÏ The Cookbook, where we explore the art of creating meaningful, memorable cookbooks.
Looking to connect further? Join our Facebook Community—a space for food lovers, creators, and
We invite you to become part of the JOÏ The Cookbook community! Dive into inspiring conversations and behind-the-scenes insights by tuning in to our podcast, JOÏ The Cookbook, where we explore the art of creating meaningful, memorable cookbooks.
Looking to connect further? Join our Facebook Community—a space for food lovers, creators, and cookbook enthusiasts to share ideas, ask questions, and support one another on their cookbook journey.
Together, we’ll celebrate the joy of storytelling, creativity, and culinary excellence. Let’s bring your vision to life!
Cookbooks are like friends, you can always depend on them
Jessica Seinfield
Cookbook Storytelling
Why Cookbook Storytelling Matters
Creating a cookbook isn’t just about sharing recipes—it’s about creating a connection with your audience. We help you craft compelling intros for each recipe, sharing your inspiration and the story behind the dish. This storytelling element transforms your cookbook into an engaging, personal journey for your readers.
Listen to our Podcast Episode on Cookbook Storytelling - HERE!
Ready to Bring Your Cookbook to Life?
Start Your Cookbook Journey Here
Whether you’re looking for guidance, inspiration, or a complete start-to-finish solution, JOÏ The Cookbook is here to support you every step of the way. Let’s create something extraordinary together.
Visit JOÏ The Cookbook to schedule your consultation and explore our services.